Corporate event planning and management is now made simpler with our expertise.
Corporate are a multi-billion dollar industry, with over 1.4 million events held annually in the United States alone.
However, 80% of corporate attendees say they don’t even visit the exhibitor booths, and 60% of exhibitors report that the conferences they host don’t really generate enough leads to justify the cost.
So, why’s that? The solution lies in the planning, management and execution. They fail to hire good corporate event planning services or any at all.
Research shows that corporates that focus on creating interactive experiences, fostering meaningful connections, and delivering relevant content tend to see a significant increase in attendee engagement. Consequently, this leads to improved outcomes and overall success, ROI.
At Plush Event Planning, we’re obsessed with executing corporates that do just that.
The Different Types of Corporate Events and Their Purpose
We’re incredibly proud of our history with corporate events; in fact, we’ve even won awards for our work. Over the years, our experience has consistently helped us bring together some truly incredible gatherings.
Throughout our journey, we’ve gained valuable insights into what makes an event truly influential. As a result, we would love to share our expertise with you and help make your next corporate event one to remember.
So, here are the many types of corporate events and what happens in them.
- Workshops where participants gain a lot of practical skills and insights from experts through seminars, exercises, and activities
- Exhibitor booths where companies showcase their latest products and services
- Masterclasses where experts share their knowledge of in-depth techniques for advanced trainings
- Panel discussions where experts share their tips and experiences
- Breakout sessions help you dive deeper into desired topics
- Networking opportunities where you can get to meet new like-minded people and make connections
- Product launches where keynote speakers get you to look into their newest product and its features
And, of course, plenty of coffee and snacks to keep you going.
Services and Packages Offered By Good Corporate Management Companies
Here are some of the services Plush Event Planning offers as one of the top corporate event management companies in Chicago, Illinois.
- Event strategy and concept development
- Venue selection and management
- Corporate event photography
- Program design and speaker management
- Audiovisual and technical services
- Catering and hospitality
- Budgeting and financial management
- Event marketing and promotion
Here’s a Glimpse Into A Rigorous Corporate Event Planning Process:
Step 1: Event DNA Analysis
We start by creating a visual diagram of your event’s “DNA,” carefully mapping out the entire journey from the attendee’s perspective. This includes identifying key touchpoints, interactions, and experiences to ensure a comprehensive understanding of their experience.
Step 2: Reverse Planning
We begin with the end goal in mind, working backwards to define a timeline and allocate resources. This approach keeps us focused on what really matters.
Step 3: The 5 Whys
Additionally, we ask “why” five times to drill down to the root purpose of the event. This process clarifies what needs to be achieved and ensures that the event aligns with your target audience’s needs.
Step 4: Corporate Event Persona Development
We make up detailed profiles of your ideal attendees, including demographics, pain points, and motivations. This helps us create a real experience.
Step 5: Prioritization using the 3-2-1 Method
We assign a score of 3 (must-haves), 2 (nice-to-haves), or 1 (nice-but-not-essential) to each event’s objective. This way, we ensure that available resources are allocated efficiently, prioritizing the most critical elements.
Step 6: Corporate Event Canvas Mapping
We visualize your event as a business model by using a flowchart to map out key components, such as customer segments, value propositions, channels, customer relationships, revenue streams, and key resources.
Step 7: Design Thinking for Events
We apply human-centered design principles to create an empathetic and innovative event, involving empathy mapping, ideation, prototyping, and testing.
Step 8: Event Flow Mapping
Then, we create a visual representation of the attendee’s journey by first highlighting key touchpoints and interactions. Moreover, we identify potential pain points along the way. This comprehensive approach allows us to proactively reduce any friction that the attendee might experience, ultimately enhancing their overall experience.
Step 9: Execution and Support
Our team runs the event with flair while providing exceptional support to ensure a seamless and successful experience.
Step 10: Post-Event Reflection and Evaluation
We conduct a thorough post-event review to carefully reflect on what worked, what didn’t, and what can be improved. By doing so, we ensure that valuable data is retained and effectively applied to future events.
Your Perfect Corporate Event Is Not Too Far
We can bring your vision to life by leveraging our carefully planned event processes, from concept to execution.
